The film is an in depth look at the commercial pet food industry, it's lack of regulation, and how is has evolved over the years, as it is now owned mostly by 4 conglomerates. We also look into what the actual diet requirements are for Dogs and cats, VS what pet food companies claims, and actually sell. It is something that few of us have taken the time to think about, and it is eye opening when you realize how long they have operated with out ever being challenged.