Everybody wants to be somebody and Joe Scheffer (Tim Allen) is no exception. But Joe feels like he’s a nobody. A talented video specialist at a Minneapolis pharmaceutical company, he regularly has been passed over for a long-promised promotion. And Joe is faring no better in his personal life, as he still pines for ex-wife Callie (Kelly Lynch). But when Joe's parking space is snatched up by a bullying co-worker who then humiliates him in front of his daughter, Joe decides it's time to make a change. A complete makeover brings him newfound success, a striking new look and a quick climb up the corporate ladder. But will Joe's friends and family be able to love the new Joe as much as they loved the old one?