I Fell In A 'Naraku'!

Aki and Anbe are so happy to see each other. They sit and chat at the back of the stall. While serving her customers, Anbe tells her the difficulties she faced trying to sell Mamebu outside Kitasanriku.
Anbe: "I opened a small shop in a department store in Utsunomiya but it didn't do well... It can't be helped... Even Iwate natives can't quite appreciate Mamebu... If people in Tochigi can appreciate them, then it should be Tochigi specialty."
Aki: "So that's why you're masquerading as a stand-only Soba-ya street stall..."
Anbe: "I was lucky enough to find someone who would sell me this food truck for a reasonable price.... I made the 'noren'(1), and little by little, I aimed for Tokyo... See, Ueno is the entrance to Eastern Japan, right? Once in awhile, someone from Sanriku would happen to pass by... If there's none, I would call out, 'Soba, Udon, Mamebu?' and I'd get to hook 1 in 20 people who'd ask 'What is Mamebu?'... Well, when I can't hook any customers, I'd pretend I made a mistake (and serve them mamebu)... I tell them to try and taste it and they think it's good... And so next time, they'd order Mamebu."

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S01E78 - I Fell In A 'Naraku'!