I know I know, cats are self cleaning. Before you start telling me I didn't need to give him a bath, know that I did the research on it. Persians are more maintenance than most cat breeds, and in this case giving him a bath was for two main reasons: #1 it helps with shedding, and #2 the ear mite medicine he was taking earlier had really fouled up his coat. He can't clean his face and neck very well, and since he's an 'only kitty', he doesn't have a friend to do it for him.
Besides, he looks hilarious when he's all wet! :)