What Caused the Toxic Rebrand of Weight Watchers | Corporate Casket

Welcome to the Corporate Casket, a semiweekly series where bad businesses go to die. We will discuss any and everything from bad charities, terrible CEOs, and businesses that have a lot to hide.

Weight Watchers is one of the most well-known weight loss companies out there. However, once you’ve lost the weight, you’re no longer a customer! Do they really want satisfied customers in the first place? Is the weight loss they promote healthy? People have speculated that Weight Watchers, now WW, just keeps people bouncing between weights to keep them trapped in a cycle. Today, we’re going to see how true that is.

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Writers/Researchers/Helpers:
Ali Z-B

This episode was edited by:
Catechism: https://www.youtube.com/channel/UC1X38twKH-ePKOMQclh8a6g
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Kelpie
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Michael: https://www.flowcode.com/page/michaelseim
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Collin Robinson twitter.com/CollinR027
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The Mysterious Brian

This episode's audio was mixed by:
G. Thomas Craig

Artists:
Sprites made by https://plegberb.tumblr.com/

Outro song is Cake by Retrovision

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#iilluminaughtii
00:00 Intro
02:22 The Establishment
08:06 Efficacy
13:53 Rebranding
17:57 Targeting Kids
24:02 Outro

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