Emma Chamberlain: How Super Fans Are Created

Emma Chamberlain is having this astounding effect on YouTube and you can see this through her fans. Left and right, other creators are being called Emma copycats simply for having self deprecating humor, using exaggerated edits for comedic effect, and liking iced coffee. Emma does have her own personality that really separates her videos from the rest, but all those things never originated from her. What we’re seeing is a group of very dedicated fans. They watch everything Emma is in and defend her no matter what. This type of dedication is regardless of numbers. What is it that makes these fans so dedicated?

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Main Sources:
https://www.youtube.com/watch?v=lllgEOoka8Q&t
https://www.youtube.com/watch?v=BJd3MR7f-Wg&t
https://www.youtube.com/watch?v=EbRmuAqfuuc&t

Studies Mentioned:

http://bit.ly/2Pj5GaI
http://bit.ly/2qBaqK0

YouTubers “Copying” Emma Chamberlain:
https://www.youtube.com/watch?v=eGQB49KlWgE&t
https://www.youtube.com/watch?v=YqerKEacAfw
https://www.youtube.com/watch?v=jmpDnpduKY0&t
https://www.youtube.com/watch?v=kpzw2lkj7gM&t
https://www.youtube.com/watch?v=snko8ETzoqQ&t
https://www.youtube.com/watch?v=470JPeN4UzQ&t
https://www.youtube.com/watch?v=JX-CinLSlD8&t

Emma Criticism: https://www.youtube.com/watch?v=MFH1zQzmLiA&t

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