From Diss Tracks to BYE SISTER: the anatomy of Youtube drama

In which I analyze the evolution of Youtuber takedown (from diss tracks to the 40 minute callout video) videos with data!

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0:00 Intro
2:10 The Youtube Diss Track (and why they were so successful)
3:41 A timeline of diss tracks
5:38 The Paul Brothers and the era of manufactured feuds
8:09 A new Youtube?
9:12 BYE SISTER and its impact
10:23 The Tati copycats
11:52 What defines the "exposed" video?
13:04 Youtube drama as a marketing tactic
14:12 The different types of "expose" videos
15:04 Commentary used to be nasty, and it might be heading that way again
16:03 Content Nukes and Leafy
17:40 Detailed catalogs of problematic behavior (D'Angelo Wallace and Frenemies)
20:04 Also, journalists better understand how creators work
21:35 Outro

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