Why Do You Forget Their Name?

Why is it so hard to remember someone's name?
7 TRICKS to REMEMBER names: https://youtu.be/jVUgl_va6IE
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Written by Mitchell Moffit and Greg Brown
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Further Reading--

The Baker Effect:
http://io9.com/the-baker-baker-effect-explains-why-youre-awkward-at-pa-1671628340

Atlantic Overview:
http://www.theatlantic.com/health/archive/2014/08/why-do-we-forget-names-as-soon-as-we-meet-people/375815/

BBC Overview:
http://www.bbc.com/future/story/20120209-why-names-and-faces-are-so-vexing

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S01E127 - Are You Consuming Your Coffee Correctly?