Angela Rippon Reporting: The Soap Opera Business

"Make 'em laugh, make 'em cry, but above all, make 'em wait". the classic formula for soap opera, and it still fascinates us, 50 years after American soap manufacturers used it to capture audiences for their commercials. Angela visits the Crossroads Motel, meets J.R. and Sue Ellen (separately), and becomes Nelson's girl-friend in The Archers, in her search for the roots of the popularity and profitability of soap.

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