- Original release
- Previous episode S2003E07 - Histoire(s) de banlieues
- Number S2003E08
- Country France
- Original language French
- Genres Documentary, Family
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External links
TheTVDB page
IMDB page
TheMovieDB page -
Last update
15 mars 2026 - 08:57
on 11 databases
Les recettes du marketing
Le lancement d'un produit nouveau, pour les industriels, c'est à chaque fois une énorme prise de risques. L'opération leur coûte une fortune… et sept fois sur dix, c'est l'échec ! Pour mettre toutes les chances de leur côté, ils font appel au savoir-faire du marketing et de la publicité. En quoi consiste ce savoir-faire ? Quelles en sont les recettes ? Pour le savoir Fred, Jamy et Sabine ont décidé de lancer leur propre produit : un bonbon aux vertus magiques qui -- ils l'espèrent - fera fureur auprès des enfants. Ils ont mis à contribution les plus grandes agences de Paris pour offrir -- en exclusivité -- une vraie marque, un vrai packaging et une vraie campagne de pub à leur bonbon imaginaire. C'est pas sorcier nous offre un décryptage des méthodes qui nous poussent à consommer toujours plus.
If you have ever found yourself fascinated by the wonders of science, then you must not miss out on watching "L'Esprit Sorcier." This educational television program, founded by Frédéric Courant and Pascal Léonard, is designed for everyone—young and old alike—to unlock the mysteries of our world. Just like its predecessor, "C'est pas sorcier," which was a beloved staple in French culture for over two decades, "L'Esprit Sorcier" carries forward the legacy of teaching through engaging content and exciting exploration.
The show launched online in 2015 as a modern successor to "C'est pas sorcier," which aired from 1993 to 2014 with an impressive total of 559 episodes. The original show captivated audiences with its unique blend of entertainment and education, featuring hosts Fred, Sabine, and Jamy as they traveled around the globe to explore various scientific concepts. With over 30% audience share at its peak, it became synonymous with quality science programming in France. In essence, "L'Esprit Sorcier" aims to recreate that magic while introducing new formats and segments that keep viewers hooked.
Each episode delves into diverse topics across six categories: earth and universe, biodiversity and environment, sports and health, technology physics and chemistry, history culture and society, alongside special editions. This broad spectrum ensures that there’s something for everyone! Whether you're curious about space exploration or looking to understand ecological issues better, this show serves up valuable insights wrapped in an entertaining format.
