erewhon hauls, ozempic, and chefluencers

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➤ SOURCES
From Haute Cooking to Fast Food Chic: The Pairing of Food and Fashion by Melissa Marra-Alvarez
Haute Couture, Haute Cuisine by Elizabeth Way in Food & Fashion (2022)
Hippy to couture: Slow food fashion and fast food fashion by Adam Geczy and Vicki Karaminas
Food Power: The Rise and Fall of the Postwar American Food System by Bryan L. McDonald
The Omnivore’s Dilemma by Michael Pollan
Avocado Toast and Blonde Salad: Critical Perspectives on Fashion and Food on Instagram by Monica Titton
Don’t Eat That: Food, Fashion, Dieting, and Disorder By Emma McClendon
https://www.voguebusiness.com/fashion/to-gen-z-food-is-the-new-luxury-what-does-that-mean-for-fashion
https://core.ac.uk/download/pdf/213512432.pdf
https://www.bbc.com/culture/article/20191007-why-are-the-french-so-chic
https://www.vogue.com/fashion-shows/fall-2020-ready-to-wear/moschino
“The Fabulous Market for Food,” Fortune, October 1953, p. 137
“Fill Your Easter Basket with These IGA Savings,” Lewiston Daily Sun (Maine), April 8, 1955, 9.
https://philau.digication.com/greenhistory/Organic_Revolution1
https://www.erewhonmarket.com/about/
https://www.mckinsey.com/~/media/mckinsey/email/genz/2024/01/2024-01-23d.html
https://www.empowordjournalism.com/all-articles/erewhon-market-how-the-rich-gatekeep-healthy-eating/
https://www.thecut.com/2010/09/terry_richardson_carine_roitfe.html
https://www.esquire.com.au/food-drink/rise-of-hot-male-chefs/
https://www.viksbusycorner.com/p/hot-people-eatand-cook-apperently
https://www.independent.co.uk/life-style/tiktok-nara-smith-tradwife-mormon-b2507480.html
https://www.cartoonshateher.com/p/friendship-ended-with-body-image
https://www.nssmag.com/en/lifestyle/35205/haute-cuisine-haute-couture
https://www.voguebusiness.com/fashion/to-gen-z-food-is-the-new-luxury-what-does-that-mean-for-fashion
https://fashionista.com/2016/03/bella-hadid-and-pizza-forever
https://web.archive.org/web/20150808000744/https://i-d.vice.com/en_us/article/meet-bella-hadid-the-pizza-loving-star-of-i-ds-guide-to-la
https://www.seventeen.com/celebrity/news/a34702/bella-hadid-explains-what-its-lik/
https://www.toronto.com/things-to-do/lily-donaldson-victorias-secret-girls-have-secret-pizza-party/article_0e7ef4a0-191b-5809-9fa8-4c0323210465.html
https://www.theguardian.com/lifeandstyle/2018/nov/22/victorias-secret-show-angels-lingerie
The Diet’s the Thing,” in Vogue, September 15, 1913, Vol. 42, Issue 6: 108.
https://digitalcommons.georgiasouthern.edu/cgi/viewcontent.cgi?article=2882&context=etd
https://www.thecut.com/2010/09/terry_richardson_carine_roitfe.html
https://www.cnn.com/2023/10/05/investing/ozempic-food-companies/index.html
https://www.wsj.com/business/ozempic-impact-snack-food-companies-9eec87e5

0:00 - intro
3:57 - food as luxury
7:27 - the food system
14:43 - the rise of chefluencers
22:02 - brandification
30:30 - conclusion

BetaSeries' opinion

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