why do brands keep doing these crazy influencer trips??

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SOURCES
https://sheimagazine.com/the-secrets-behind-brand-influencer-trips/
https://time.com/6279894/tarte-brand-trips-influencer-marketing/
https://www.businessinsider.com/im-beauty-influencer-attended-several-brand-trips-what-ive-learned-2023-5
https://www.propublica.org/article/clarence-thomas-scotus-undisclosed-luxury-travel-gifts-crow
https://www.theguardian.com/tv-and-radio/2022/jul/25/reality-tv-islands-love-island-survivor-ex-on-the-beach
https://time.com/6249533/tarte-dubai-trip-influencer/ https://www.marketingbrew.com/stories/2023/01/27/tarte-and-the-future-of-the-influencer-trip
https://www.voguebusiness.com/beauty/tartes-dubai-backlash-are-influencer-trips-tone-deaf-in-2023
https://www.youtube.com/watch?v=nOSZVj3vSnE
https://www.buzzfeednews.com/article/tanyachen/youtubers-accusing-fashion-brand-dote-of-segregating
https://fashionista.com/2023/03/revolve-deprioritizing-influencer-trips
https://www.dazeddigital.com/fashion/article/60204/1/shein-psyop-influencer-trip-factories-exploitation-dani-carbonari-fast-fashion
https://twitter.com/chescaleigh/status/1673062691643232256
https://www.motherjones.com/media/2023/06/shein-influencer-trip/
https://www.intheknow.com/post/shein-brand-trip-2023-dani-carbonari/
https://www.thecut.com/2023/06/shein-is-treating-workers-even-worse-than-you-thought.html
https://time.com/6247732/shein-climate-change-labor-fashion/
https://www.businessoffashion.com/articles/retail/why-shein-might-be-worth-100-billion-in-four-charts/
https://www.theguardian.com/fashion/2022/apr/10/shein-the-unacceptable-face-of-throwaway-fast-fashion

0:00 - intro
2:21 - explaining the brand trip
13:40 - the backlash
24:52 - the shein of it all

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S01E99 - let's talk about the rise of ‘-core’ and ‘girl’ aesthetics