What hides behind the “High Environmental Value” (Haute Valeur Environnementale) label, overseen by the Ministries of Agriculture and Ecology? Does it really protect insects? Why does it appear on supermarket shelves while organic sales are currently collapsing? Hugo Clément traced the supply chains and uncovered surreal production methods far removed from the bucolic image of its logo. For example, insecticides that kill butterflies are permitted. In Loire‑Atlantique, off‑ground tomato greenhouses bearing the HVE label are heated with gas and illuminated throughout the night, even in the middle of winter.