everything you need to know about japan's kawaii industry

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Sources:

Cuties in Japan by Sharon Kinsella
Pink Globalization: Hello Kitty's Trek across the Pacific by Christine Yano
Wink on Pink: Interpreting Japanese Cute as It Grabs the Global Headlines by Christine Yano
A socio-marketing analysis of the concept of cute and its consumer culture implications by Elad Granot, Thomas Brashear Alejandro, La Toya M. Russell
Consuming "Hello Kitty": Tween Icon, Sexy Cute, and the Changing Meaning of 'Girlhood' by Amy T.Y. Lai
Flexible Femininities? Queering Kawaii in Japanese Girls’ Culture by Makiko Iseri

https://journals.sagepub.com/doi/full/10.1177/2158244019869904
https://pdfs.semanticscholar.org/74dd/d39564f1d47a3bda65345568ccf227c92404.pdf
https://qz.com/740598/the-emerging-field-of-cute-studies-can-help-us-understand-the-dark-side-of-adorableness/?utm_source=pocket_mylist
https://www.asianstudies.org/wp-content/uploads/from-hello-kitty-to-cod-roe-kewpie-a-postwar-cultural-history-of-cuteness-in-japanA.pdf

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