How G.I. Joe Brainwashed An Entire Generation

During the Saturday morning cartoon boom of the 1980's, it seemed there was a direct line being established between its youth audience and the amount of merchandise being produced for their favorite shows. G.I. Joe, Transformers, Masters of the Universe, Transformers and many others started developing toy lines aimed specifically at kids. Week after week kids would watch their Saturday Morning Cartoons and be exposed to hours of commercials selling their favorite toys. But were these toy lines for animated shows actually brainwashing the kids watching the programs?

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