The Anchoring Effect - Why Review Scores Matter - Extra Credits

The first data we see affects our opinion about everything afterwards - so a good review score makes us like the game more, and an apparent sale makes us more eager to buy a game with a higher price point. This anchoring effect is even built into game design itself.
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Did you want to read the study? http://mandetech.com/wp-content/uploads/2010/07/EEDAR-SMU-Study-One-Review-Anchoring2.pdf

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♪ Intro Music: "Penguin Cap" by CarboHydroM
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♪ Outro Music: “Re-Tail” by Tokyo Elvis & GameChops
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S15E02 - The Problem with Power Fantasies - We're Not Always Right - Extra Credits