The Economics of Obsession

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Is there a franchise that you spend on average an hour a day playing, watching, engaging with on Wikis, Reddit, with friends or just generally thinking about? Do you ever wonder why you keep coming back and obsessing about these franchises? Have a seat as we discuss the intricacies of how companies design user retention and why we just can't stop playing their games.

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♪ Intro Music: "Penguin Cap" by CarboHydroM - http://bit.ly/1eIHTDS
♪ Outro Music: "Extra Extra Life" by Tiffany Roman

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