Why Do Memes Matter? - Glad You Asked S1

Memes are the language of the internet. At some point in the last decade, they became the secret ingredient for advertising, political messaging, and disinformation all across the world. Glad You Asked host Christophe Haubursin wanted to know why that happened — and what it means for the internet today.

Key Sources:
The Ambivalent Internet: Mischief, Oddity, and Antagonism Online
https://www.wiley.com/en-us/The+Ambivalent+Internet%3A+Mischief%2C+Oddity%2C+and+Antagonism+Online-p-9781509501274
For this video, we spoke to Ryan Milner and Whitney Phillips, the co-authors of this book on the messy, antagonistic folklore constantly being created through memes.

The Disinformation Report https://www.newknowledge.com/articles/the-disinformation-report/ This is the senate-commissioned report on Russian election influence that identifies memes as the “propaganda of the digital age.”

Memes in Digital Culture
https://journals.sagepub.com/doi/full/10.1177/2516602618806389
If you’re curious to read more about the academic study of internet memetics, Limor Shifman’s work is a great place to start.

It’s Supposed to Look Like Shit: The Internet Ugly Aesthetic https://journals.sagepub.com/doi/pdf/10.1177/1470412914544516
The term “internet ugly” comes from this paper by Nick Douglas. It’s a great read on how 4chan’s design influenced the visual aesthetic of memes.

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