The story begins in the summer of 1972 and traces Lagerfeld’s quest to become successor of Coco Chanel, who died the year prior, and the most successful French couturier at a time when Yves Saint Laurent was the biggest fashion personality. The rivalry between Lagerfeld and Pierre Bergé (Yves Saint Laurent’s partner) as well as Lagerfeld’s love story with Jacques de Bascher will also be central to the series.