Search for a Genesis of New Luxury: Genesis G90 in the Pacific Northwest

This rugged and naturally beautiful part of the country is also a bit of an enigma to outsiders, which is why Justin is compelled to go and meet the people, to see if the stereotype is true. That they are talented coffee drinking hipsters, that embrace technology (in fact, create a lot of it) while respecting the organic nature of the past. So from wooden bicycles, racing sailboat, pioneering architects and driving into the clouds, Justin gets stuck into the local scene and emerges with a fresh respect for the people and their skills.