The Witch & How She Became Digital

Etsy Witches. Curses. Spells. Dark magic. How did witches go from being burned at the stake* to ruling the internet?

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*I talk about the questionable history of this...

Chapters:
0:00 ‘Tis Witching Hour
3:34 Part I: They weren’t witches, they (mostly) were women.
12:44 Part II: The Witch Renaissance (& how they went Girlboss™)
27:23 Part III: Capitalism breeds…appropriation?
34:14 Part IV: Let’s Get Digital, Digital! (Etsy Witches have entered the chat)
42:10 Part V: The Satanic Panic 2: Electric Boogaloo
51:14 Subscription Pet Shoutout ?
51:48 Announcement ?

Sources:
Youtube videos:
@KazRowe https://www.youtube.com/watch?v=SjXETCPMuHo
@WIRED https://www.youtube.com/watch?v=NbPH9TcrRl4
@TheBookLeo https://www.youtube.com/watch?v=41xsfut3mIM
@beepwrld https://www.youtube.com/watch?v=Id5XriiVhkQ
@IntelexualMedia https://www.youtube.com/watch?v=WJuxww4DgRY

Articles:
1. https://www.businessinsider.com/etsy-witch-spell-ai-slop-economy-consumer-spending-2025-7
2. https://www.english-heritage.org.uk/learn/histories/eight-witchcraft-myths/
3. https://frauenkultur.co.uk/wp-content/uploads/2020/05/GynEcology.pdf
4. https://www.openaccessgovernment.org/they-werent-witches-they-were-women-the-witch-hunts-and-their-repercussions/181902/
5. https://www.cam.ac.uk/stories/witchcraft-work-women
6. https://digitalcommons.hamline.edu/cgi/viewcontent.cgi?article=1015&context=dhp
7. https://www.smithsonianmag.com/history/the-feminist-inspired-witches-of-oz-180985334/
8. https://fable.co/blog/the-controversy-with-the-wizard-of-oz
9. https://www.teenvogue.com/story/womens-international-terrorist-conspiracy-from-hell
10. https://www.penguin.co.uk/discover/articles/francine-toon-pine-inner-witch-violence-against-women
11. https://slate.com/news-and-politics/2023/10/witch-tshirt-burning-granddaughters-history.html
12. https://theherstorian.substack.com/p/are-we-the-daughters-of-the-witches
13. https://time.com/7307401/rise-of-etsy-witch/
14. https://signsjournal.org/chollet/
15. https://inthesetimes.com/article/when-women-revolted-1960s-second-wave-childcare-equal-pay-feminism
16. https://www.theguardian.com/books/2017/jul/05/witches-feminism-books-kristin-j-sollee
17. https://www.refinery29.com/en-ca/2018/10/215529/canada-witch-community-battle
18. https://www.wired.com/story/viral-tiktok-etsy-witch-elon-musk/
19. https://www.the-independent.com/life-style/witchcraft-wellness-witchtok-kate-tomas-b2585162.html
20. https://www.oprahdaily.com/life/a34130848/afro-latina-african-spiritual-wellness-bruja-trend/
21. https://www.bustle.com/wellness/is-burning-sage-cultural-appropriation-heres-how-to-smoke-cleanse-in-sensitive-ways-18208360
22. https://www.glamourmagazine.co.uk/article/etsy-witch-wedding-what-happened
23. https://www.nytimes.com/2023/10/28/style/witch-tiktok-etsy-business.html
24. https://metro.co.uk/2025/09/11/jezebel-magazine-responds-paying-witches-put-curse-charlie-kirk-24137113/
25. https://www.vice.com/en/article/the-witches-of-etsy-878/
26. https://www.digitaltrends.com/social-media/conservative-pro-trump-witches-are-flocking-to-facebook/
27. https://www.pewresearch.org/short-reads/2015/05/26/lesbian-gay-and-bisexual-americans-differ-from-general-public-in-their-religious-affiliations/
28. https://www.bbc.co.uk/news/world-us-canada-39090334