Why Your Stories Fall Apart

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Video Written and Recorded by Alberto Halfeld


A theme park with dinosaurs. An underground fighting club for office workers. A man whose entire life is a reality TV Show.

This is the power of a good concept. The power to make your audience say: “Why didn’t I think of that?” and immediately buy a ticket to watch your movie. While well-established writers can get by solely relying on their name to sell their next story, an amateur writer’s secret weapon for recognition is their concept. A good concept costs nothing and can open so many doors. A good concept demands immediate attention.



THE GOAL: Take in all user feedback to write the story as close to your vision as possible.

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S01E189 - Top 8 Ways To Make Your Story Unforgettable