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Sneaker Wars: Adidas v Puma

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Through unprecedented access to both companies, the series will uncover the unlikely and surprising tale of two feuding brothers Adi and Rudi Dassler whose multi-decade rivalry and competition helped shape the modern sportswear industry.

It explores the inner workings of two of the biggest sporting brands in the world, with a unique shared history and rivalry.

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Official Trailer
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24 septembre 2025

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