Ben & Jerry

With flavor names like Phish Food and Karamel Sutra, Ben & Jerry's Homemade ice cream has built a reputation over the years as a fun-loving company with a unique and creative approach to business. When Ben Cohen and Jerry Greenfield met in gym class in 1963, they realized that they shared two important qualities: a hatred for running and a love for food. They also agreed that it was no fun being in business just to earn a living--they wanted to enjoy themselves too. So in 1977 they turned to ice cream making by enrolling in a $5 correspondence course to learn the craft. Their recipe was a sophisticated concoction: a blend of fresh Vermont milk, cream and generous portions of whatever ingredients took their fancy.

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S2005E32 - Bruce Willis