Across France and beyond, pristine natural spots have suffered overtourism after being showcased on social media. Local residents fight to curb tourism pressure—by banning beach access, imposing visitor quotas, or targeting viral Instagram posts. Hugo Clément also exposes the dark side of “eco‑tourism” abroad: on Gili Trawangan, tourist litter piles up; in the Maldives, whole islands are artificially built solely to host luxury resorts.