How Ego DESTROYED Amy’s Baking Company

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I dare you to tell Amy her food isn't good...

This is a behaviour change break-down of Amy and Samy Bouzaglo of Amy's Baking Company, as seen on Kitchen Nightmares. We'll look at why Amy and Samy are so resistant to change. More specifically, we'll be discussing Ego and how it led to the end of Amy's Baking Company.

TIMESTAMPS:
0:00 - Intro
1:39 - Sponsor
2:55 - The Hater Narrative
3:55 - The Yelp Review That Started It All
5:18 - Amy Just Can't Accept It...
7:29 - Why Amy Can't Take Criticism
8:52 - How Amy's Ego Destroyed Her Business
10:42 - The Downfall of Amy's Baking Company
12:10 - What Happened to Amy and Samy?
13:06 - Watch this next!

Check out "Your Second Self" - another video I've done on a similar topic:
https://www.youtube.com/watch?v=d4FCoMsLr_s

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