the merch industry has gone too far

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written by Mina Le
edited by Charlee Reiff

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➤ SOURCES
https://www.nytimes.com/2023/04/19/style/taylor-swift-mania.html
https://www.businessoffashion.com/articles/beauty/how-to-make-beauty-merch-that-matters/
https://www.gq.com/story/end-of-merch-essay
https://andjelicaaa.substack.com/p/everything-is-merch
The Art of the Band T-Shirt by Amber Easby and Henry Oliver
https://www.tshirttimemachine.net/what-is-a-vintage-iron-on-t-shirt-transfer/
https://www.thecut.com/article/zizmorcore-nyc-fashion-trend.html
https://www.vanityfair.com/style/2021/12/true-colors-a24-merch-brand-studio
https://www.gq.com/story/a24-studio-oral-history
https://www.rollingstone.com/tv-movies/tv-movie-features/challengers-i-told-ya-shirt-1235011450/
https://www.wsj.com/amp/articles/bootleg-tshirts-movies-collectible-and-after-that-11672713684
https://angelcake.substack.com/p/why-is-wearing-merch-so-embarrassing
https://www.gq.com/story/why-gen-z-loves-nirvana-thrasher-bass-pro-shops-merch-tiktok-trend
https://hypebeast.com/2019/3/jake-phelps-thrasher-magazine-interview
https://www.readfeedme.com/p/feed-me-hamptons-edition
https://www.gq.com/story/emily-oberg-sporty-and-rich-profile
https://www.eater.com/24049616/why-is-branded-restaurant-merch-everywhere
https://www.latimes.com/business/story/2022-02-11/the-super-bowl-t-shirt-economy
https://www.usnews.com/news/best-countries/articles/2021-11-11/how-dead-white-mans-clothing-is-clogging-the-global-south
https://www.dukechronicle.com/article/2023/09/fast-fashion-concert-industry
https://www.teenvogue.com/story/festival-fashion-eco-problem
https://www.billboard.com/music/pop/billie-eilish-sustainability-eco-friendly-initiatives-mom-1235642455/
https://www.wired.com/story/linkin-park-t-shirts-all-the-rage-in-china/

0:00 - intro
5:52 - the history of merch
16:55 - merchification
25:01 - merch loses meaning
31:14 - is this sustainable
37:27 - conclusion

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