how have fashion brands reinvented themselves to stay relevant? ???

the way fashion brands reinvent themselves for each up and coming generation has always fascinated me. in today's video we take a look at some popular brands from coach to crocs to louis vuitton who've undergone rebrandings during the 21st and how they went about it.

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research assistant ?
sydney george
https://www.instagram.com/sydneysimonexo/

music! ?
https://soundcloud.com/yueunseo/future-james-pure-imagination
Music by Tarious Hill - Out Of Season - https://thmatc.co/?l=5A8754D3
Music by Gil Wanders - By The River - https://thmatc.co/?l=69ABD9D5

intro/outro by
nicole w.b
https://www.instagram.com/nicole_collete_leon/

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