How Memes Capture Our Attention - Distracted Boyfriend

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In this video essay I explore The Distracted Boyfriend (aka. Disloyal Man) meme, examine existing theory behind why internet memes work, and posit my own ideas about memes' modes of interaction.

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Books Referenced:
The Selfish Gene: http://amzn.to/2xIEXKC
Encyclopedia of Creativity: http://amzn.to/2fBEIuD
The Meme Machine: http://amzn.to/2ybsm3U
Memes in Digital Culture: http://amzn.to/2wZ3Gvb

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