What Does a White Lab Coat Have to Do With Online Fraud? [Advertiser Content From Zelle®]

Have you heard of the lab coat effect? It’s when humans are more likely to trust someone they believe is an authority figure. Think: doctors, tax and debt collectors, maintenance workers, utility company reps, and more.

Unfortunately, fraudsters exploit this phenomenon to prey on our trust and potentially trick us into buying faulty products, paying fake bills, or sending money to unverified sources. One of the easiest ways to avoid falling victim to the lab coat effect is to pause, step back, and verify the information of the person or group asking for money.

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