Christmas Shopping Fever 2015: John Lewis and the Retail Race

From the shop floor to head office, Cherry Healey goes behind the scenes of one of the nation’s biggest stores to find out how it survives the pressure cooker of Christmas.

Christmas shopping is a national obsession, and since more than 50 percent of many retailers’ annual profits are made in the last quarter of the year, for John Lewis and its competitors Christmas has become a year-long, full-scale military campaign.

Charting the relentless countdown to Christmas 2015 - from the midsummer Christmas press launch, to the honing of the ad, to the discounting frenzy of Black Friday - Cherry sees the John Lewis team tackling the multitude of challenges presented by our changing shopping habits. With British households spending on average close to £800 on goods in the six-week run-up to Christmas, today this battle for our seasonal spending is fought on the high street, online, across all media and in homes all over the country.

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