Why Do Twin Films Get Released At The Same Time?

Audiences knew well in advance that there were two magician movies coming in 2006. Both The Prestige and The Illusionist were due to hit theaters around the same time. This Twin Film Phenomenon occurs all the time, but how? How do Twin Films end up releasing in the same year. Movies like The Prestige and The Illusionist aren't alone with releases like A Bugs Life and Antz, or more recently White House Down and Olympus has Fallen.

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