SRSLY What Does IKEA Say About The Human Condition?

You may have seen our April Fools video... sorry for disappointing you back then when we didn't have an actual discussion about IKEA and the human condition. But now we're doing it for real!!!! While a huge corporate entity may not be the most likely place to find discussion points for the human condition, we're going for it anyway. For example, what is "The IKEA Effect"? What is it about building your own furniture that is so satisfying (or frustrating)? And those stores... oh, we can undoubtedly find some metaphors in their labyrinthine layouts. So what DOES Ikea say about the human condition?

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