Why Coca-Cola's Postmodern Soda Failed

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OK Soda was a failed soda from Coca-Cola in the early 90's. In this essay I examine the story behind OK Soda, and the oddball relationship between advertising and postmodernism.

If you enjoyed this video, you'll probably enjoy a podcast I do about similar topics, called Obscurigami: http://obscurigami.com

Study of Super Bowl Commercials: http://bit.ly/2twtBqS

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