Is *All* Press Really Still Good Press? Sydney Sweeney, ELF, & Beyond

Pulling in viewers and raking in the dough through any means necessary has long been a part of media and advertising – and that has only ramped up in the age of social media. While ragebait continues to be lucrative in some sectors, taking a look at some recent events it appears that its effectiveness might be waning when it comes to traditional media. So let’s take a look at why this “all press is good press” outlook was a part of media for so long, and then we’ll look at recent cases like Sydney Sweeney’s American Eagle ad, E.L.F. Cosmetic's ad, Sabrina Carpenter's Man's Best Friend album roll out and more that signal that things might be shifting in a different direction…

#SydneySweeney #ELFCosmetics #BadPress #GoodPress #Explained #VideoEssay

CHAPTERS
00:00 Intro
00:40 Turning anger into money...
02:39 When bad press was good press
06:38 Have we hit 'outrage marketing fatigue'?
09:42 Sydney Sweeney's jean ad controversy explained
12:30 Making the most out of *unwanted* bad press
14:53 Good press is good press, actually

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