#AskGaryVee Episode 48: Ignoring the Competition, Niche Marketing, & Swagger

#QOTD: How was your Thanksgiving? AND, what's your Jets vs. Dolphins prediction for tonight's game?

#Timestamps:
0:00 Intro
01:44 - How much time should you spend on your competition? Or should you just be focused on making your own path?
03:30 - Who would you recommend pitching an app idea to? What steps would you recommend?
05:48 - Niche marketing, in wine library did you market to people interested in wine? or specific niches in the wine community?
07:36 - What would you do if all 420 employees quit vaynermedia?
11:02 How do you instill soul and swagger into a physical product you create?


#LINKS
https://winelibrary.com/stories/our-cyber-monday-deal-is-live-96-pt-stunner-at-just-39-99-list-110-free-shipping-on-12
http://instagram.com/p/v_oHkYI-Xd/?modal=true
https://www.teepublic.com/show/85243-reverse-engineer



I literally spend ZERO time focusing on my competition. I don't look to the right of me or the left of me -- It's all forward moving for this guy. I focus ALL of my time on people, the teams around me, and our focus for the future.

Do I know what the competition is doing? Sure, to some level - but I never go deep as my understanding typically goes as far as reading headlines and hearing some of the buzz of the industry. The biggest mistake I see entrepreneurs making is paying too much attention to those around them. Sure, take a look back once and while to see who's on your tail, but at the end of the day your focus needs to be on your own domain. If you can focus all of your attention to accomplishing what you set out to do, full-steam ahead, you'll win.

Not only will you win but you'll be able to razz the competition a bit while you ignore them :) I find that not paying attention to your competitors is actually a tactic to be used and a competitive advantage which allows you to focus your energy on the work you've set out to do in the ways in which you've set out to do it.


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Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com

Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon

Prochain épisode

S01E49 - #AskGaryVee Episode 49: High-End Wine, Bucket Lists, & Self-Confidence